Klout can be a good indicator of how well your brand is engaging online. No one argues that for your business to succeed online you have to continually work on, [...]

Afraid of Pandas? Meet the Newest Beast in Search – Google Penguin. Just when you thought you were safe from Google updates, along comes another beast in Google Penguin. A [...]

Tumblr is next on the list to be adding “ads” to their strategy. As if there wasn’t enough choice before when it comes to adding social ads to your digital marketing strategy, [...]

WSI Franchisee Madelene featured on GD.SE after attending a local business trade show.  WSI Consultant Madelene Wadelius was recently featured in an article on GD. SE in Sweden, as she [...]

As our digital PR strategy changes, it may be time to give that traditional press release a facelift. There was a time when sending out a press release was a [...]

Let someone else do the blogging while you sit back and reap the links. It’s no secret that writing a guest post for someone else’s blog can bring in some [...]

WSI franchise featured in FOX News Latino highlighting franchise opportunities for Hispanics.  Vice President of International Development for WSI, Valerie Brown-Dufour, was quoted in an April 9th, 2012 article from FOX [...]

Getting found online gets a lot more social with Bing Linked Pages. A month or so ago, we told you about Google’s foray into the social search ring with Google Plus Your World. Now, Bing has come [...]

Content Marketing Tip: Think ahead of the pack by marketing to the back-to-school crowd today. Last week we discussed putting together a content calendar for your digital marketing plan. One [...]

There’s still some cloudiness when it comes to properly calculating social media ROI, but it’s worth investigating. Social media is a big part of your business’ digital marketing strategy. With all [...]

Create a map to a successful digital marketing strategy with an editorial calendar. Isn’t That a Publishing Thing? Your company’s blog posts and written social media efforts may be online, but [...]

Adding an infographic to a marketing plan is now a breeze for just about anyone – graphic designer or not.  Infographics were once a thing reserved strictly for really great [...]

Too busy to watch what people are saying about you on Twitter? TweetAngel may have a solution. As much as social media can boost the visibility of a business, it [...]

Marketplace startups are making quite a splash right now. But what does that have to do with the digital marketing plan of a business owner? More than you think. Zaarly has [...]

WSI is proud to announce the opening of our newest Regional Master Franchise Office in Paris, France! As digital marketing continues to grow into a mainstream ideal, it becomes imperative [...]

Think a successful eBook means just good writing? There are more things to think about than the words on the page. If you have a talent for piecing together words [...]

Is the addition of the Facebook Timeline a dream or nightmare for the marketer? Well, that’s actually up to you. Traditionalists take note: Just when you thought you had a [...]

Earlier this week on their blog, LinkedIn announced the arrival of their “Follow Company” button.  So, what exactly does this mean for business owners? Although LinkedIn is still seen primarily [...]

Why leave your meeting up to chance, when you can leave it up to Forecast? Location-based social applications have been enjoying a fair amount of both popularity and publicity, but [...]

Writing your blog blindly may mean you’re missing out on an important aspect of a functioning social media plan – blog analytics. If you have been blogging for awhile, how [...]