It’s not hard to search the Internet and come up with a real treasure of good free research and data.  You can add nice looking charts to your Power Point [...]

I went to Target and came out just with the stuff I needed said no woman ever !  Target is a very good retailer and understand the art the merchandising [...]

The biggest fear for marketers right now is not budgets, it’s how to implement a multichannel marketing strategy and determine which marketing channels produce the best ROI.   Along with [...]

There is an interesting article in the new issue of Fast Company called “Starbuck’s Leap of Faith”.  The byline is that the worlds largest coffeehouse chain regularly launches products before [...]

Yesterday I had a long talk with a CPG senior executive about marketing.  One of his biggest complaints was “why in the hell should I care about Facebook’s or Twitter’s [...]

According to Stephen Reily is founder and chairman of Vibrant Nation in a recent survey of more than 700 women aged 45-65 what makes them more likely to try a new [...]

Millennials consist of people born from 1980 to 2000. To put it more simply for them, since they grew up not having to do a lot of math in their [...]

  It never fails.  Create a buzz word, big data, and everyone jumps on the bandwagon and has to get their hands on “big data”. While data can help put [...]

Follow the crowd seems to be the directive for most brand marketers when it comes to digital marketing.  They read some data about how mobile spending is increasing and without [...]

Follow the crowd seems to be the directive for most brand marketers when it comes to digital marketing.  They read some data about how mobile spending is increasing and without [...]

According to Blair Reeves “Millennials, we’re told, have the attention span of a hyperactive squirrel. They cannot think more than 140 characters at a time because they’re addicted to multitasking. [...]

There are a  lot of free reports available via the Internet. Some of them have great information, if they’re not a sales brochure is disguises, but who the hell has [...]

Today brand marketers have to recognize that we’re dealing with groups of empowered consumers or business customers that have the ability to ignore our brand messages, recast them to suit [...]

Today brand marketers have to recognize that we’re dealing with groups of empowered consumers or business customers that have the ability to ignore our brand messages, recast them to suit [...]

People love to attack the frontrunner and they are lining up to take pot shots at Apple’s even though the profits on Apple’s business is more than most PC makers [...]

People love to attack the frontrunner and they are lining up to take pot shots at Apple’s even though the profits on Apple’s business is more than most PC makers [...]

According to Accenture “CMOs find it difficult to quantify marketing return on investment (ROI). Nearly one in five score themselves as below average in multichannel attribution, correlating advertising to sales, [...]

According to Accenture “CMOs find it difficult to quantify marketing return on investment (ROI). Nearly one in five score themselves as below average in multichannel attribution, correlating advertising to sales, [...]

Today’s buyers have become the “new experts” in every line of business. They have become very well informed and assertive – thanks to the Internet which provides enormous choice in [...]

Today’s buyers have become the “new experts” in every line of business. They have become very well informed and assertive – thanks to the Internet which provides enormous choice in [...]